D
The ENDOTHELIUM Association
All heart attacks and most strokes are caused by a sick endothelium
                                        OBJECTIVES


The initial OBJECTIVES are to reach out to five main groups:  the information leaders in the
general public, the
medical professionals, the food professionals, the food manufacturers and the
policy people.The goal is that the inrelligent and well informed people from each of these groups should
all know what the endothelium is, how it functions and how it becomes sick.

The endothelial information deficit is enormous and we will have to leverage our message by reaching out
to those in the media in general and those in the medical media in particular.  Early on in this campaign,
we would hope to create a situation where
every news professional knows about the endothelium
and what must be done to make it healthy.  We might call it the information campaign the
Tim Russert
Program.

The medical world is not ignorant but currently it largely ignores the endothelium and most certainly fail to
discuss the endothelium when they talk to patients.  
Some way must be found to reach out to this
community so that they will inform their patients about the endothelium's role.
 Patients need to
learn from their doctors and other medical professionals that they, the patients, have the major
responsibility for correcting their own disability. An operation is not the cure.

Terms often define the way we think about things.  A case in point is "cardiovascular disease" of CVD. It
erroneously  focuses attention on the heart when, in fact, the heart has nothing to do with heart attacks. It
is the down stream victim. The term is a misnomer.  The term should be "arterioendothelial disease" or
AED.  If we can get The New England Journal of Medicine and The American Journal of Medicine to
change their style guide so that authors have to use the AED  instead of CVD, this will be a major step to
changing the terms of the discussion. If we can get them to do it in concert, perhaps with an article,that
would be even better.  We can dream can't we?

As a corollary to the advice by medical professionals, hospital food service should be moved to be more
endothelium friendly than they are now.  In many hospitals, burgers and frys lead.

Fewer and fewer people cook for themselves today.  
Food providers need to be encouraged to
provide more endothelium friendly offerings.

The policy advisors and makers need to recognize that national policies have made foods that are bad
for us cheap and foods that are good for us expensive. These policies are both costly and damaging;  not
just to our bodies, but to our environment and our national economic health.  The 2009 cost of
cardiovascular disease, known as CVD, was $500 Billion  in 2009 and rising.  In addition, these policies
are supporting disastrous environmental degradation in the form of global warming and the pollution of
air, water and land.

We plan to bring this to their attention.